Our 3½ day program is the most in-depth and productive way to experience Disney's Approach to Loyalty and make the most of exploring how to take your organization’s leadership to the next level. You will have the opportunity to:

     • Experience how Disney emotionally connects with people to create lifelong relationships
     • Examine how exceeding customers’ expectations fosters loyalty to your brand
     • Be guided in adapting our successful strategies to your organization

Enjoy an early reception and meet the facilitators who will guide you throughout your entire Disney Institute experience. They will introduce you to Disney's Approach to Brand Loyalty and share with you how businesses that focus on individuals generate loyalty.
 
Opening Session:
You will learn how a company’s brand identity, product, and relationships with people combine to build lifelong loyalties.

Day One:
Study the Audience: Discover techniques for identifying your core customers and determine their expectations.
 
     • Examine a Disney Destination model for creating loyal relationships
     • Explore how a Disney Destination segments its core customers

Tailor the Experience: Identify how to align your offer with your customer’s expectations.

     • Understand how your core strengths deliver your brand promise
     • Participate in a Field Experience— see the strategies that Disney Destinations utilize to tailor the experience to its customers
     • Create your action plan to maximize loyalty
 
Day Two:
Orchestrate the Details: Explore the details required to make a Disney Destination experience deliver on its “magical” brand expectation.

     • Participate in a Field Experience— Travel backstage and witness how the details of the experience are managed
     • Use a mapping tool to align your delivery details with your brand promise

Create the Magic: Examine the effectiveness of a promised experience.

     • Participate in a Field Experience— See the details come together to deliver the Disney magic
     • Investigate ways to deliver an experience with emotional impact

Day Three:
Kindle the Relationships: Recognize the value of lifetime relationships with individuals and acquire tools for connecting emotionally with your customer base.

     • Spot the “magical moments” that fuel repeat visitation to Disney Destinations
     • Study the data that builds a business case for prioritizing loyalty relationships
     • Refine your action plan to maximize loyalty

Program Graduation & Luncheon: Celebrate your experience!